Advertising
The Police Chief is the premier business advertising medium in professional law enforcement. If you want police administrators and decision-makers to know and respect your company and products, you should get to know us better.
Credibility
Advertisers in the Police Chief, IACP's official publication since 1933, can take advantage of the tremendous stature and credibility enjoyed by the association in the field of law enforcement. A not-for-profit organization established in 1893 to undertake programs leading to more effective, professional policing, the IACP is the world's leading association of police executives, regularly representing the law enforcement community.
Cost-Effectiveness
Advertising in the Police Chief will open doors for you in the law enforcement market by making your company and products known to the decision-makers in this field. A recent independent survey showed that:
- 97 percent of our readers exercise some degree of purchasing authority: initiating consideration, investigating available products or services and making recommendations, deciding what make and type to buy and/or approving the final purchase.
- 57 percent are personally involved in their departments' purchases of equipment and supplies.
- 47 percent direct others to respond to them.
Advertising in the Police Chief makes it easier for your sales representatives to meet the men and women at the top, discuss specifications and finalize orders.
Wide Exposure
Advertising copy in the Police Chief has a long life, with nearly three-quarters of our readership saving each issue for future reference. Police administrators and executives frequently use the advertising copy to gather a consensus within their agency before asking for a demonstration, more information or formal bids. The advertisements are frequently made a part of the budget request for specific equipment. Regularly scheduled ads keep the name of the product and manufacturer / distributor before the officials involved in planning, budgeting, requisitioning and purchasing.
Click here to review BPA Audited Circulation Statement
Annual Buyers' Guide
In addition to the monthly new product listings and a separate monthly feature article on police equipment, each April the Police Chief publishes the annual Police Buyers' Guide, listing suppliers of law enforcement products or services both alphabetically and by product category. This issue – by far the most comprehensive directory available – is important to purchasers of police equipment.
Impressive results
The Reader Response Cards in each issue of the Police Chief continuously provide you with tangible product information requests from police professionals with purchasing power. All product reviews, advertisements and "Spotlight" source listings are keyed with Reader Response Numbers, and for each reader request you will receive a gummed mailing label and a file copy. Each respondent is classified according to Size of Agency, Purchasing Authority and Immediacy of Need. These are valuable sales leads, and we encourage you to pursue them!
Data source: References to above statistical information are based on the September 1990 Readership Study conducted by Fosdick Associates of Florida, Inc.
Please contact BJ Hendrickson for more information.
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