President’s Message: The Critical Role of Public Relations and PIOs

Media and public relations are critical in policing because they help shape perception, build trust, share public safety information, and foster community partnerships.

The key component in this is leaders’ ability to understand and manage their communication strategies. This task becomes more complex in instances that are multi-jurisdictional or when an agency either does not have a full-time public information officer (PIO) or the PIO is not specifically assigned to the agency, such as a municipal PIO who has responsibilities for a larger governmental entity.

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