The Virginia Beach, Virginia, Police Department has embarked on an ambitious program to develop and sustain a culture of integrity in the organization. The department’s command staff realized that the traditional emphasis on the ethical conduct of police officers in the field would not fully develop a culture of integrity in the organization. The department’s leaders recognized that in most American police organizations in which there had been widely publicized instances of lack of integrity, there had at one time existed a culture of integrity. They sought a proactive approach that would prevent problems and help the department set the standard for excellence.