Law enforcement agencies have undergone a rapid series of changes in the public opinion arena over the past three decades, largely fueled by various media outlets and the evolution of social media. Society’s reliance on social media as a primary source for news and information, in particular, has shaped the perceptions of communities and how they view law enforcement agencies. These perceptions are also influenced by what local media outlets are saying about the police; what agencies are saying about themselves; and, perhaps most importantly, interactions between the community and police personnel.