Why should law enforcement officials care about video blogging? Ponder this scenario: Imagine that an agency was involved in a critical incident where an officer used force that was captured on video by onlookers. This video was then uploaded to a user-generated hosting site with the site users’ perspectives of the incident. In just days, more than two million people have viewed the video and thousands have begun to leave comments regarding the use of force by the officer. Without any input from the department, the viewers form opinions regarding professionalism and appropriateness. These opinions can either improve the agency’s reputation among the community or start a public relations nightmare. Still need more proof? Let’s take a look at a real-life scenario.