All officers have heard the numbers before. More than 10,000 people die (accounting for about one-third of all traffic fatalities) and nearly 500,000 more are injured every year in alcohol-related crashes in the United States. However, it’s important that the many faces behind these numbers are not forgotten–not only the individuals who have lost their lives or been injured, but also the bereaved family members and friends who exponentially multiply the number of victims of these unacceptably common crashes. Although progress has been made, these numbers are dropping too slowly.