Despite ongoing efforts by law enforcement; governmental agencies; the judiciary; Mothers Against Drunk Driving (MADD); and many other traffic safety partners, 11,773 people were killed in alcohol-impaired driving crashes in 2008. This accounts for 32 percent of the 37,261 traffic fatalities that occurred in 2008—more than three in every ten traffic deaths. Moreover, the National Highway Traffic Safety Administration (NHTSA) indicates that distracted driving is the proximate cause in approximately 16 percent of traffic