Investing in Your Story

Revamping Recruiting Videos for Better Results

Let’s face it. The perception of present-day policing is not where most police professionals want it to be right now. The defund movement is not going away, nor are the demands for police reform. Police morale is suffering, and it seems that more and more members of the profession are heading for retirement these days. These factors have and will continue to have strong ripple effects on the future of policing, particularly in regard to recruiting new officers. So, what can an agency do about it? How can agencies prioritize recruiting as they look ahead into the remainder of 2021 and beyond?