Each day law enforcement personnel are charged with the challenge and the primary responsibility of addressing crime-related issues. However, addressing traffic-related concerns is increasingly challenging because of dwindling municipal budgets, competing resources, and rising crime rates. As a result, many law enforcement agencies are finding it difficult to address traffic management issues, if they are able to at all. Recently, the Irvine, California, Police Department launched an area traffic officer (ATO) program as an extension of its highly successful geographic policing strategy.