In 2005, Montclair State University (MSU) recognized the emergence of cellular telephones as the dominant tool for mobile communication among college students and saw this as an opportunity to tie academic, social-networking, and safety features into the technology. With a custom-built mobile communication network, the university partnered with Sprint and Rave Wireless to launch a campuswide mobile communication program for students. Among the academic and informational applications that became available with this program, a new opportunity arose for students to call on police protection when they are concerned about their personal safety.