Over the past decade, law enforcement agencies across the globe have stepped into the world of social media—some more willingly than others. Much as social media has changed the landscape of mainstream media, it has also dramatically changed the role of the traditional law enforcement public information officer (PIO). In addition to managing traditional media relations responsibilities, PIOs are now at the forefront of social media strategy, content creation, and community engagement efforts. While some agencies still operate with an outdated mind-set and use social media as a one-way push of information, those agencies further along the path have transformed their understanding of social media and realize it is more than just a communication tool.