w enforcement officers who have experienced crises in their communities, particularly during these tumultuous post-Ferguson years, have seen firsthand the value of reaching out to the community and media well before a crisis happens. Many progressive police agencies have taken an introspective look within to see how prepared they were should such a high-profile event happen in their jurisdictions. Even prior to Ferguson, officers across many agencies had worked to build community trust, and, certainly, those efforts have paid off. Nonetheless, every agency had to look at whether there was more that could be done to strengthen their agency’s relationship with the community and media.