Traffic Safety Initiatives: Broadening the Reach of Speed Cameras

A New Warning-Only Strategy

It was a hazy, overcast day, and “Matthew” had overslept. He was in a rush to get to work. But the traffic lights didn’t seem to want to comply with his plan. Annoyed and trying to make up for lost time, he stepped on the gas, hard. He noticed the sign displaying his speed, flashing to warn him to slow down. But he figured no one would be any the wiser and sped right through.

Several days later, Matthew received a warning in his mailbox, replete with images of his misdeed and details of what his fine would have been if an officer would have pulled him over. No penalty or cost was included. Yet the next time Matthew overslept, things were different. He figured he’d make up for missed time over lunch and carefully obeyed posted speed limits.

 

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