Southern Nevada has seen a population increase of nearly 41 percent since 2000, adding almost 1 million residents to Clark County. Like other areas of the United States that have seen rapid population growth, the influx of new drivers and vehicles has led to a dramatic increase in traffic, congestion, and motor vehicle crashes. Infrastructure has struggled to keep pace, and the use of many major roadways in the area exceeds capacity. This has led to dangerous driving behaviors and a rise in crashes that far outstrips the population increase. But what if this didn’t have to be the way it happened? What if there were ways to prevent crashes in the first place?