Police departments are continually looking for innovative ways to improve traffic safety and reduce crashes within their communities. In 2013, the Oro Valley, Arizona, Police Department (OVPD) created a high-visibility enforcement program known as HiVE, to raise traffic safety awareness and reduce crashes in two of the town’s most dangerous and closely located intersections. The HiVE concept included the following four key factors:

Bring as much public attention to the problem as possible.
Be transparent by publishing all of the dates and times of the deployments in advance through traditional and social media sites.
Be highly visible to the motoring public.
Demonstrate that the intent of the program is to raise awareness through education, not through issuing tickets.