{"id":63874,"date":"2021-07-01T06:00:00","date_gmt":"2021-07-01T10:00:00","guid":{"rendered":"https:\/\/www.policechiefmagazine.org\/?p=63874"},"modified":"2025-02-12T11:24:18","modified_gmt":"2025-02-12T16:24:18","slug":"event-and-crisis-communications","status":"publish","type":"post","link":"https:\/\/www.policechiefmagazine.org\/event-and-crisis-communications\/","title":{"rendered":"Event and Crisis Communications"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\"><span class=\"Feature-Paragraph-Intro--first-5-words-\">Police are charged with planning for major events and ensuring they\u2019re carried out safely, from small community festivals to events with hundreds of thousands in attendance.\u00a0<\/span>The Kansas City Missouri Police Department (KCPD) assisted the city in hosting the Kansas City Chiefs\u2019 Super Bowl victory parade on February 5, 2020. This required extensive communication with the public before the event. Then, with hundreds of thousands of people gathered at the parade, a crisis broke out, endangering everyone in attendance.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">Members of the KCPD Media Unit had worked hard to prepare the city for the parade. Although things didn\u2019t go according to plan, those preparations helped the media team assure the public of their safety during the critical incident. Additionally, the follow-up communications celebrated the actions of heroic officers and reaffirmed law enforcement\u2019s commitment to public safety, no matter the risk.<\/p>\n<h3 class=\"Features_Feature-Subhead ParaOverride-57\"><span class=\"CharOverride-133\" style=\"color: #000080;\">Lessons Learned from 2015<\/span><\/h3>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">The Kansas City Chiefs Super Bowl victory parade and celebration was not the first large-scale celebratory event the city had hosted in recent years. In 2015, the Kansas City Royals had won Major League Baseball\u2019s World Series. About 800,000 people packed downtown Kansas City in November 2015 for a victory parade and rally outside of the city\u2019s Union Station. While the celebration went off relatively smoothly with only three arrests at the entire event, police and event planners realized several things could have worked better:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"Features_Feature-Bullet ParaOverride-30\">More than 100 children became separated from their parents or guardians at the parade. All of the separated children were brought to Union Station, and police spent hours trying to reunite the families. To address that potential issue in 2020, KCPD set up six child reunification stations along the parade route staffed with officers and the department\u2019s social service workers. The Media Unit also worked with local media to extensively share information about these stations and offer advice to parents and guardians about what to do to prevent being separated from their children. These changes resulted in officers having to track down the parents or guardians of only eight children at the celebration\u2019s end\u2014far less than the 100+ five years prior.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"Features_Feature-Bullet ParaOverride-30\">Cellphones did not work at the 2015 celebration with hundreds of thousands of people packed into such a small area. Not only did this hamper officers\u2019 ability to reunite parents and children, but it also hindered their ability to communicate with outside entities such as city public works staff and planners from the Kansas City Sports Commission. For the 2020 event, officers used more interoperable radios with other city departments, and event planners brought in mobile cell sites.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"Features_Feature-Bullet ParaOverride-30\">Traffic congestion was a considerable issue in 2015, with vehicles abandoned on highways and a five-hour wait for some drivers to get out of downtown. Police and city government addressed this in 2020 by providing many more shuttle stops served by buses throughout the city. They also restricted parade-<br \/>\ngoers\u2019 access to the post-parade rally at Union Station to avoid thousands of cars piling up in and around that area. The changes worked, with most vehicles in 2020 being able to exit downtown in about 30 minutes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 class=\"Features_Feature-Subhead\"><span class=\"CharOverride-133\" style=\"color: #000080;\">Advance Planning<\/span><\/h3>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">One challenge of planning for a major celebration after a sports team\u2019s victory is the uncertainty over whether the team will win. However, KCPD and Kansas City government had quietly been planning for the possibility of a Super Bowl victory for more than a year, as the Kansas City Chiefs made it further and further into the National Football League playoffs.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">KCPD started drafting an operations plan for a Super Bowl parade in early 2019. When the Chiefs won the American Football Conference Championship to qualify for the Super Bowl in 2020, the police dusted off their earlier plan and began to update it.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">Since drafting the original plan, officers had gained valuable insight from a strategic exercise. During the summer of 2019, the U.S. Naval Postgraduate School approached KCPD and other key stakeholders in the area about doing a tabletop exercise. When they asked what kind of scenario police wanted to do, commanders suggested a Super Bowl victory parade. So KCPD, along with local, state, and federal partners, spent eight hours with some of the top military minds in the United States practicing a response to a number of possible incidents at a hypothetical victory parade and rally.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">Another seemingly unrelated preparation proved to be a boon for the 2020 victory celebration. Kansas City, Missouri, is the largest city in its metropolitan area, but it sits on the Missouri-Kansas state line. Although literally across the street from each other in many places, law enforcement in both states were prohibited from assisting each other across state lines. KCPD and other metro-area agencies in both Kansas and Missouri lobbied their respective state legislatures to allow law enforcement to provide mutual aid across the border.\u00b9 The law change in both states was approved in time for the Super Bowl. The victory parade was the first time the public really got to see these mutual aid agreements in action. More than 700 officers from 19 different law enforcement agencies in Kansas and Missouri worked the event. KCPD officers from nearly every non-patrol unit were pulled to work along the parade route that day. (This mutual aid agreement also proved to be very beneficial when civil unrest broke out in Kansas City, Missouri, in late spring 2020.)<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">As the big day drew closer, excitement in Kansas City grew. The official planner of the event was the Kansas City Sports Commission and Foundation (Sports Com-<br \/>\nmission), a nonprofit with the mission to \u201cdrive Kansas City\u2019s overall sports strategy, enrich the quality of life, create economic impact and raise visibility for our region.\u201d\u00b2 The Sports Commission worked alongside city government and KCPD to prepare for the possibility of a celebration. Not wanting to jinx the game\u2019s outcome or have fans camping along sidewalks too far in advance, the Sports Commission and city leaders asked KCPD to remain silent about when any potential victory parade would take place. KCPD fielded hundreds of questions on social media from fans demanding to know the date but had to repeatedly respond that no date would be announced until after the Super Bowl.<\/p>\n<h3 class=\"Features_Feature-Subhead ParaOverride-66\"><span class=\"CharOverride-133\" style=\"color: #000080;\">Game Day<\/span><\/h3>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">The leaders of the KCPD Media Unit\u2019s celebration response were Sergeant Jake Becchina and Public Relations Specialist Sarah Boyd. On the night of the Super Bowl, February 2, 2020, both were watching the big game: Becchina in person in Miami, Florida, and Boyd at a party with her own family and several others back in Kansas City. After the Chiefs\u2019 come-from-behind win, Boyd cheered with friends and then pulled out her phone. She took to KCPD\u2019s social media to advise Kansas City residents to celebrate safely by refraining from celebratory gunfire and avoiding impaired driving. Becchina sent Boyd photos from the game in Miami to share on social media, as well.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">The city government posted details about the victory parade and celebration shortly after the end of the game. KCPD\u2014with the largest social media following of a Kansas City department\u2014amplified that message. Boyd soon received a message from the public information officer (PIO) of the city\u2019s airport advising that people were starting to congregate there hoping to catch a glimpse of the team members returning home. The airport PIO asked her to share that there would be no opportunity for the public to see the team.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">By the next morning, police had received dozens of queries about arrests made in the city during and after the game, particularly around an entertainment district in which about 20,000 people had gathered to watch the game. The Media Unit issued a press release outlining the 14 arrests and 45 ejections there. The press release also outlined the 163 reports of celebratory gunfire KCPD had received, as well as the report of a man who died from a catastrophic head injury while trying to ignite a homemade firework.<\/p>\n<h3 class=\"Features_Feature-Subhead ParaOverride-67\"><span class=\"CharOverride-133\" style=\"color: #000080;\">Last-Minute Preparations<\/span><\/h3>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-63879 size-medium\" src=\"https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/ChiefsParade_PCmag3-232x300.jpg\" alt=\"Map of parade route\" width=\"232\" height=\"300\" srcset=\"https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/ChiefsParade_PCmag3-232x300.jpg 232w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/ChiefsParade_PCmag3-791x1024.jpg 791w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/ChiefsParade_PCmag3-768x994.jpg 768w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/ChiefsParade_PCmag3-1187x1536.jpg 1187w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/ChiefsParade_PCmag3-1583x2048.jpg 1583w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/ChiefsParade_PCmag3-scaled.jpg 1978w\" sizes=\"auto, (max-width: 232px) 100vw, 232px\" \/>The Media Unit began pushing out a large amount of information to prepare the public for the parade and celebration. This included maps of the parade route that featured designated pedestrian crossings and the child reunification stations, as well as shuttle locations, child safety tips, theft prevention tips, reminders that public alcohol consumption was illegal, and even cold weather preparations.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">They also shared information about all of the law enforcement agencies that would be working at the event so fans could be assured the event would be safe. They fielded calls from downtown businesses concerned about road closures, and PIOs provided multiple on-camera interviews to media.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">Sergeant Becchina knew there would be communication challenges due to crowd sizes and cellular signals, and he also had concerns about what could be done if information needed to be communicated in an emergency from the parade route. He knew all of the local media would be reporting live that morning, so he made a blanket offer to go on air with anyone who wanted to talk about KCPD\u2019s preparation or share safety messages for those traveling to the celebration. Becchina knew this would be of value to local media, but it was also a positive for the department, as would soon become evident.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">Beginning as early as 3:00 a.m. on the day of the parade, February 5, Becchina met with reporters from all local media outlets and made note of their locations along the parade route. He did this in case he might need to contact one in order to get information out live on air during an emergency. Of particular interest was the location of the local NBC affiliate, which was the Chiefs football team\u2019s designated broadcaster that would be live broadcasting the parade and rally in their entirety. Becchina remained very flexible with reporters\u2019 requests for interviews, which paid dividends later that morning.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">The personnel from KCPD\u2019s Media Unit were assigned at various locations with various responsibilities that day. The captain was assigned to<br \/>\nthe on-site command post alongside the senior incident commanders. The cellphone signal was enhanced at the command post, but radio traffic remained the preferred method of communication. Becchina was roving strategically along the route on the eastern side. Boyd was posted off-site at the Emergency Operations Center (EOC), where every aspect of the parade was monitored by a wide range of city departments. From that location, she had strong signals and ample digital communications capabilities. She also had access to all social media traffic regarding the parade both to and from KCPD accounts, as well as what other parade-related entities were messaging. The remaining Media Unit staff members were deployed in roving teams on the route for personnel support and photography and documentation.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">Despite extensive messaging ahead of time, some people expressed frustration at the lack of ability to cross through the parade route to \u201cget to work\u201d or \u201cget home\u201d or a host of other inconveniences. These complaints were\u2014at that point\u2014<br \/>\nKCPD\u2019s biggest challenge. Media Unit personnel addressed messages on social media and calmed tensions between a few frustrated residents and officers refusing to let them pass through. The route had to be secured, and that security was essential for a whole host of reasons. The time was just after 8:00 a.m., and the parade was scheduled to begin at 11:00 a.m. At about 8:12 a.m., some very concerning transmissions started coming across the radio.<\/p>\n<h3 class=\"Features_Feature-Subhead ParaOverride-44\"><span class=\"CharOverride-133\" style=\"color: #000080;\">A Crisis Unfolds<\/span><\/h3>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">When the radio traffic started, it was immediately recognizable as a car being pursued by officers. Becchina\u2019s initial thought was that it was a patched channel in a nearby patrol division\u2014that possibly a car was being pursued in the area.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">Then he heard, \u201cTAC-1: We just had a car bust through onto the route.\u201d In only moments it was obvious the car was being pursued on the parade route, where tens of thousands of fans had already gathered. Becchina and so many other officers were terrified about the possibilities: Was this a terrorist? Was it someone intent on causing mass casualties? Is there a bomb in the car?<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">As a PIO, Becchina had learned to, when possible, listen to active events on the radio and begin mentally crafting a message as the events are playing out. All he could focus on during this incident, however, was the possibility of it becoming a major terrorism or mass casualty incident with international implications.<\/p>\n<figure id=\"attachment_63876\" aria-describedby=\"caption-attachment-63876\" style=\"width: 443px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-63876\" src=\"https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/MPD6749-scaled.jpg\" alt=\"Disabled vehicle alongside road with police on-scene and crowd in background.\" width=\"443\" height=\"295\" srcset=\"https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/MPD6749-scaled.jpg 2560w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/MPD6749-300x200.jpg 300w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/MPD6749-1024x683.jpg 1024w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/MPD6749-768x512.jpg 768w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/MPD6749-1536x1024.jpg 1536w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/MPD6749-2048x1365.jpg 2048w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/MPD6749-272x182.jpg 272w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><figcaption id=\"caption-attachment-63876\" class=\"wp-caption-text\">Police had to act quickly to safely disable a vehicle driven by an intoxicated driver on to the parade route while preserving the safety of parade-goers.<\/figcaption><\/figure>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">In what felt like hours but were literally less than a couple minutes, Becchina paralleled alongside the route. Thanks to the quick work and fast thinking of officers along the route and in pursuit, the suspect car was disabled using tire deflation devices and a pursuit intervention technique (PIT), and brought safely to a stop moments before the vehicle careened into a crowd of thousands of fans. The driver and occupant were taken into custody. It was quickly apparent the driver\u2019s motivation was not to cause mass injury; he was heavily intoxicated and confused. It had somehow come to be the best-case scenario in a dangerous situation, and one Becchina had not even pondered as he mentally prepared what to say.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">Becchina knew there would be many questions, and he knew for everyone\u2019s peace of mind, KCPD would have to answer them quickly. He moved to a distance from the crowd where a phone call could be made to the command post to contact the Media Unit captain. The captain had already been in direct contact with officers at the scene, and he was able to confirm the vehicle had no weapons or explosives inside and the driver did in fact appear to be impaired. Becchina notified the command post that he would be addressing the media in minutes.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">In a departure from normal practice, Becchina knew it was vital to communicate these preliminary facts\u2014including potential motive and incriminating statements by the driver\u2014to the public right away. Because of his previous interviews, he also knew where the closest reporter to him who could broadcast live was located, and he texted her that he was on his way. He also texted Kansas City\u2019s mayor to advise him of the information he was going to share and where he was going to do it. The mayor was nearby and joined him. Next, Becchina texted Boyd at the EOC and notified her of the plan so she could monitor the interview and gather the publicly available facts for social media messaging.<\/p>\n<figure id=\"attachment_63880\" aria-describedby=\"caption-attachment-63880\" style=\"width: 357px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-63880\" src=\"https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/image0-300x200.jpeg\" alt=\"KCPD Sergeant Becchina speaks with a media rep following the incident with the unauthorized vehicle. \" width=\"357\" height=\"238\" srcset=\"https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/image0-300x200.jpeg 300w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/image0-768x512.jpeg 768w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/image0-272x182.jpeg 272w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/image0.jpeg 1000w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><figcaption id=\"caption-attachment-63880\" class=\"wp-caption-text\">KCPD Sergeant Becchina addresses the media following the incident with the unauthorized vehicle.<\/figcaption><\/figure>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">The time was then about 8:45 a.m., 15\u201320 minutes since the pursuit had come to an end. Becchina was able to speak to the live audience through the NBC reporter, and Boyd was able to use what he said during that interview to craft messaging for all of the department\u2019s social media platforms. The key points were what had happened; how officers safely brought it under control; and most important, that there did not appear to be any terroristic intent, based on the driver\u2019s statements and the evidence. The message was clear: Kansas City was safe, the parade was on, and the officers on scene had everything under control.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">Given its propensity for breaking news, Twitter was the primary source of public information on social media that day. National news and sports media requested information on the averted crisis. Becchina and Boyd directed all of them to the department\u2019s Twitter feed for the updates, which eliminated the need to respond to the hundreds of emails and phone calls coming in.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">After the incident, Boyd purposefully redirected messaging on the platform to advise fans to have fun and celebrate. This provided a sense of normalcy and security, even among the hundreds of tweets that came across praising the officers\u2019 heroics.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">The victory parade went on as scheduled with no further incidents, followed by an issue-free rally at Union Station. Many questions came in from news media and social media about arrests during the parade. Police shared that five people were detained and two arrests were made (including the impaired driver of the vehicle on the parade route).<\/p>\n<h3 class=\"Features_Feature-Subhead ParaOverride-44\"><span class=\"CharOverride-133\" style=\"color: #000080;\">Follow-Up<\/span><\/h3>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">There was some discussion about doing a press conference later that afternoon with the officers involved in safely ending the pursuit, but Becchina and Boyd advised leaders to let that day be about the Kansas City Chiefs. They scheduled a press conference for the next day, February 6, when the spotlight could shine solely on the officers. They live-streamed the event on their Facebook page (with the link on Twitter), making it available to the national news and sports reporters who had requested comments and information.<\/p>\n<p><span style=\"background-color: transparent; text-align: inherit;\">At the press conference, the police shared an initial video they\u2019d edited together from the many cameras that had been posted along the route. Later that day, Boyd edited the video to pair police radio traffic with the events on camera. She provided it to the media and posted it on all the department\u2019s social media channels.<\/span><\/p>\n<figure id=\"attachment_63877\" aria-describedby=\"caption-attachment-63877\" style=\"width: 447px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-63877 \" src=\"https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/GettyImages-1204221395-300x200.jpg\" alt=\"\" width=\"447\" height=\"298\" srcset=\"https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/GettyImages-1204221395-300x200.jpg 300w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/GettyImages-1204221395-1024x683.jpg 1024w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/GettyImages-1204221395-768x512.jpg 768w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/GettyImages-1204221395-1536x1024.jpg 1536w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/GettyImages-1204221395-2048x1365.jpg 2048w, https:\/\/www.policechiefmagazine.org\/wp-content\/uploads\/GettyImages-1204221395-272x182.jpg 272w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><figcaption id=\"caption-attachment-63877\" class=\"wp-caption-text\">KANSAS CITY, MO &#8211; FEBRUARY 05: Kansas City Police arrest a suspect who led police on a chase down the main parade route on Grand Street three hours before the Kansas City Super Bowl Parade on February 5, 2020 in Kansas City, Missouri. (Photo by Kyle Rivas\/Getty Images)<\/figcaption><\/figure>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">Chief Rick Smith and Mayor Quinton Lucas spoke during the press conference of the officers\u2019 heroics in safely concluding the pursuit. \u201cEvery day in America there are stories in the news about police activities, what went wrong,\u201d Mayor Lucas said. \u201cIf you think about yesterday, you\u2019d see an amazing example of what went right.\u201d\u00b3<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">Chief Smith praised the officers\u2019 judgment in stopping a threat to thousands of people with no injuries to anyone, sentiments he had already shared internally. Police also shared information about the suspect in the pursuit and his charges.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">In the days that followed, other stories emerged, such as the officers who paid to replace a boy\u2019s Nintendo Switch after it was dropped and trampled when the parade crowd tried to run from the suspect\u2019s vehicle that was headed straight toward them before police performed the PIT maneuver. Police also shared pickpocket reports and car break-ins that happened at the event to drive home personal protection and crime prevention messages.<\/p>\n<h3 class=\"Features_Feature-Subhead\"><span class=\"CharOverride-133\" style=\"color: #000080;\">A Seat at the Table<\/span><\/h3>\n<p class=\"Features_Feature-Paragraph ParaOverride-39\">Law enforcement agencies take pride in being prepared for just about anything, but that preparation also should extend to public information efforts. Had KCPD not had crisis communications plans in place when a feared mass casualty event unfolded at an extremely large event, the public could have panicked, resulting in a host of negative consequences. PIOs must have a seat at the table in every aspect of the preparation for and implementation of large-scale events.<\/p>\n<p>&nbsp;<\/p>\n<aside class=\"pullout pullout--wide alignleft\">\n<h4><strong><span class=\"CharOverride-135\">Key Take-Aways<\/span><\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"Figures---Sidebars_Side-Bar-Bullets\"><span class=\"CharOverride-97\">P<\/span><span class=\"CharOverride-97\">reparation is key.\u00a0<\/span><span class=\"CharOverride-4\">The KCPD prepared for mutual aid staffing and participated in a tabletop exercise to plan for many possible scenarios. Communication with the public prior to a major event sets participants\u2019 expectations for behavior, security, and traffic. The department made contingency plans in the event technology\u2014particularly mobile phones\u2014would fail.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span class=\"CharOverride-97\">P<\/span><span class=\"CharOverride-97\">olice need to reassure the public in a crisis.\u00a0<\/span><span class=\"CharOverride-4\">Key messages in the pursuit situation were that the incident was safely resolved, there was no ongoing danger, and attendees could continue to celebrate safely. Clear, reassuring messaging gives the public confidence in the agency\u2019s ability to handle anything possible at a large-scale event.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"Figures---Sidebars_Side-Bar-Bullets\"><span class=\"CharOverride-97\">C<\/span><span class=\"CharOverride-97\">elebrate wins.\u00a0<\/span><span class=\"CharOverride-4\">KCPD officers were widely regarded as the heroes of the day. The department made the involved officers available to the media and shared video of the incident. This brought much-needed goodwill to the department. Share the stories of what went well in as many venues as possible. Also share user-generated social media posts praising the agency so the message comes from the community, not just the department. <\/aside><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Notes:<\/strong><\/p>\n<p><span data-contrast=\"auto\">\u00b9Luke Ranker, \u201c<\/span><a href=\"https:\/\/www.kansascity.com\/news\/local\/community\/joco-913\/article783024.html\"><span data-contrast=\"none\">In Major Emergencies, Police Say Kansas-Missouri State Line Shouldn\u2019t Be a Barrier<\/span><\/a><span data-contrast=\"auto\">,\u201d\u00a0<\/span><i><span data-contrast=\"auto\">Kansas City Star<\/span><\/i><span data-contrast=\"auto\">, July 22, 2014.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:160,&quot;335559740&quot;:480}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00b2<\/span><a href=\"https:\/\/www.sportkc.org\/\"><span data-contrast=\"none\">Kansas City Sports\u00a0Commission\u00a0&amp; Foundation<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:160,&quot;335559740&quot;:480}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00b3Quinton Lucas (mayor, Kansas City), press conference, February 6, 2020.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:120,&quot;335559739&quot;:160,&quot;335559740&quot;:480}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #44559e;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><span style=\"color: #ffffff;\">IACP RESOURCES\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.theiacp.org\/resources\/policy-center-resource\/special-event-preparedness\">Small-Scale Special Event Preparedness Policy Resources<\/a>\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.theiacp.org\/working-group\/committee\/communications-and-technology-committee\">Communications and Technology Committee<\/a>\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"color: #ffffff;\">\u201c<a style=\"color: #ffffff;\" href=\"https:\/\/www.policechiefmagazine.org\/no-more-rocks-and-bottles\">No More Rocks and Bottles: Lessons Learned in Crisis Communications<\/a>\u201d (article)\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Please cite as:<\/p>\n<p>Jake Becchina and Sarah Boyd, &#8220;Event and Crisis Communications: Kansas City Chiefs Victory Parade,&#8221;\u00a0<em>Police Chief<\/em> 88, no. 7 (July 2021): 46\u201351.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"Features_Feature-Paragraph ParaOverride-39\"><span class=\"Feature-Paragraph-Intro--first-5-words-\">Police are charged with planning for major events and ensuring they\u2019re carried out safely, from small community festivals to events with hundreds of thousands in attendance.\u00a0<\/span>The Kansas City Missouri Police Department (KCPD) assisted the city in hosting the Kansas City Chiefs\u2019 Super Bowl victory parade on February 5, 2020. This required extensive communication with the public before the event. Then, with hundreds of thousands of people gathered at the parade, a crisis broke out, endangering everyone in attendance.<\/p>\n<p class=\"Features_Feature-Paragraph ParaOverride-38\">Members of the KCPD Media Unit had worked hard to prepare the city for the parade. Although things didn\u2019t go according to plan, those preparations helped the media team assure the public of their safety during the critical incident. Additionally, the follow-up communications celebrated the actions of heroic officers and reaffirmed law enforcement\u2019s commitment to public safety, no matter the risk.<\/p>\n","protected":false},"author":3,"featured_media":63878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[127,142],"tags":[636,309,1781,1910,1909],"class_list":["post-63874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-police-engagement","category-policy","tag-communications","tag-crisis","tag-crowd-management","tag-kansas-city","tag-parade"],"acf":{"subtitle":"Kansas City Chiefs Victory Parade Case Study","post_author":"Jake Becchina, Sergeant, and Sarah Boyd, Public Relations Specialist, Kansas City Police Department, Missouri","main_category":"Community-Police Engagement","legacy_article_id":"","legacy_issue_id":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.5) - 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